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Marketing Online Education Programs: Frameworks for Promotion and Communication

Ugur Demiray




[PDF.jt94] Marketing Online Education Programs: Frameworks for Promotion and Communication

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 | #5651986 in Books |  IGI Global |  2011-05-31 | Original language:English | PDF # 1 |  11.02 x1.00 x8.50l,3.00 | File type: PDF | 462 pages

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|| |The book embraces the controversies of marketing online education with topics that include building corporate identities for educational institutions, addressing cultural and regional issues in educational product development, establishing a customer orientati

Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable.

Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the lat...

You easily download any file type for your device.Marketing Online Education Programs: Frameworks for Promotion and Communication   |  Ugur Demiray. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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